SMASHBURGER 

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Smashburger Logo Re-Design
Smashburger Logo Re-Design

Refreshed look of the Smashburger logo. /Used in all formats: front of restaurant signage & packaging to digital & print assets

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Smash Bash
Smash Bash

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TOM'S URBAN 

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Tom's Urban Menu Re-Design
Tom's Urban Menu Re-Design

New design & layout transforming their brand and creating a better formatted, modern menu

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Banners
Banners

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LOGOS

Creative Marketing Manager
& Lead Designer
  • Manage brand & content

  • Works directly with LSMs & outside sources to approve any creative material done 

  • Brand logo re-Design

  • Packaging re-Design: Cups, bags, tray liner, burger wrapper, french fry scoop, ketchup labels, ketchup packets

  • Menu re-design & Management: Digital menu boards, handheld menus, To Go menus. promotional digital panels

  • Local & global marketing ad campaigns & promotional collateral

  • Promotional creative: consoles, table cards, digital menu board promos panels, C1200's, danglers, tablet & register signage, window clings, floor decals

  • Nationwide billboards, direct mail, impact notes, newspaper & magazine ads, other various media support

  • Restaurant signage

  • eBlast creative and programming, web ads, Pandora ads, other digital support

  • Wall Street Journal advertisment

 

Lead Designer
 
  • Full printed menu re-design

  • Layout & creative for printed and digital promotional collateral,

  • In store creative: Menu inserts, digital banners, table cards

 

“Design is so simple, that’s why it is
so complicated.”

 

—Paul Rand

“Creative thinking may mean simply the realization that there’s no particular virtue in doing things the way they have always been done.”

 

—David Coleman

Smashburger Re-Design
Smashburger Re-Design

Worked closely with CMO & VP of Marketing to rebrand Smashburger's logo /Logo Design

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Dark Sails
Dark Sails

Freelance Client Work /Company Logo Design

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Personal Logo
Personal Logo

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Smashburger Re-Design
Smashburger Re-Design

Worked closely with CMO & VP of Marketing to rebrand Smashburger's logo /Logo Design

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FREELANCE PROJECTS + 
PUBLICATION DESIGN, PACKAGING & OTHER 

Fear Free Pets
Fear Free Pets

/Ad design, brochures, infographics

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Boston Market
Boston Market

/Late Night campaign /In Store Poster

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Texas Pete Hot Sauce Labels
Texas Pete Hot Sauce Labels

School Project /logo redesign & label creative

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Fear Free Pets
Fear Free Pets

/Ad design, brochures, infographics

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