SMASHBURGER 

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TOM'S URBAN 

LOGOS

Marketing Content Manager
& Lead Designer
  • Manage brand & content

  • Works directly with LSMs & outside sources to approve any creative material done 

  • Brand logo re-Design

  • Packaging re-Design: Cups, bags, tray liner, burger wrapper, french fry scoop, ketchup labels, ketchup packets

  • Menu re-design & Management: Digital menu boards, handheld menus, To Go menus. promotional digital panels

  • Local & global marketing ad campaigns & promotional collateral

  • Promotional creative: consoles, table cards, digital menu board promos panels, C1200's, danglers, tablet & register signage, window clings, floor decals

  • Nationwide billboards, direct mail, impact notes, newspaper & magazine ads, other various media support

  • Restaurant signage

  • eBlast creative and programming, web ads, Pandora ads, other digital support

  • Wall Street Journal advertisment

 

Lead Designer
 
  • Full printed menu re-design

  • Layout & creative for printed and digital promotional collateral,

  • In store creative: Menu inserts, digital banners, table cards

 

“Design is so simple, that’s why it is
so complicated.”

 

—Paul Rand

“Creative thinking may mean simply the realization that there’s no particular virtue in doing things the way they have always been done.”

 

—David Coleman

FREELANCE PROJECTS + 
PUBLICATION DESIGN, PACKAGING & OTHER 

Personal Logo